Our Story
WeLifeInsure was born out of a desire to make quality Life Insurance accessible to more Australians.
Our journey started after seeing Life Insurance becoming increasingly difficult to access for those who need it most. With close to a decade of experience in providing Insurance Advice and Claims Handling, WeLifeInsure was established in 2023 to help bridge the underinsurance gap in Australia.
Today, we partner with financial advisers, mortgage brokers, and accountants across Australia, helping clients to learn about, compare and choose from our panel of Australia's leading life insurers.
Partnered with over 90% of Australia’s retail insurers
Our Mission
We believe everyone should have the ability to compare and take up quality Life Insurance cover without additional fees.
By partnering with 9 of Australia's leading insurers and offering expert guidance, we help customers understand their options so they stay in control without compromising on quality.
We want to be the best at what we do – empowering our clients to make informed decisions about their insurance and providing continuous support from the moment they take up cover to the time they may need to make a claim.
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Meet Wilson
Wilson is the driving force behind WeLifeInsure. He began his career as a financial adviser in 2016 providing advice on Life Insurance, Investments and Retirement. But it was through handling insurance claims that he saw the life-changing impact that the right coverage can have..
Over time, Wilson noticed that Insurance advice was becoming increasingly costly to provide and hence also less accessible. That’s when Wilson decided to establish WeLifeInsure. By focusing only on Life Insurance, WeLifeInsure aims to be highly efficient so that these reduced costs can be passed back to customers.
Wilson has an Advanced Diploma, a bachelor degree, and over a decade of experience providing Insurance advice. Wilson is also an authorised representative of Sustainable Life Solutions (AFSL 536966).
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Meet Liam
From athletic excellence to finance brilliance.
Having had the honour of representing Australia in elite sport, Liam brings a structured and dependable approach to life insurance broking. Liam believes that insurance should be accessible to the everyday Australian, and strives to provide a seamless experience resulting in the right level protection for your personal circumstances.
Liam has held multiple roles in the finance industry for over 6 years, and now dedicates himself to providing expertise on life insurance, TPD, trauma and income protection. As a father of two he understands the importance of quality cover and having true peace of mind, no matter what life brings.
Liam is relentless in pursuing the best outcome for his clients, endeavouring to help families feel protected, confident and financially secure.
Liam is an authorised representative of Sustainable Life Solutions (AFSL 536966).
The People We’ve Helped Get Insured
Fantastic service provided by WeLifeInsure. Wilson was very knowledgeable and made the entire process of obtaining and reviewing personal insurance easy to follow and understand. He was extremely patient in explaining all important aspects and tailoring the policy to individual needs and circumstances. He was also able to give many other helpful pointers, such that it is evident that he always keeps the best interest of the individual at heart. Highly recommended.
Wilson provided comprehensive explanations to my never ending questions and I felt like I was then in a position to make an informed and appropriate decision for my situation. Consideration was given to ensure that I had explored my current insurance and was aware of what I would be giving up if I switched. Thanks Wilson for your excellent customer service. Highly recommend.
Wilson's organised, calm approach to organising my Insurance products with me was seamless. Never felt like a question was too difficult, or silly to ask and the explanation was clear and excellent comparisons were used to help me gauge what level of cover I need. Would recommend his services to friends and family!
